Jenny Chan 陳詠欣
Aug 25, 2011

MSN China integrates user base with Renren's social networking platforms

BEIJING - MSN China and Renren have announced a strategic cooperation to share applications, including unified account log-ins, content synchronisation, and friend-finding.

Using MSN account info to sign in on
Using MSN account info to sign in on

"Renren's alliance with MSN is a win-win situation. Both Renren and MSN users will enjoy the convenience and enhanced services brought by the cross-platform cooperation," said James Liu, chief operating officer of Renren.

As of today, MSN users will be able to sign in on using MSN logins, but not vice versa. Renren told Campaign its user base of 124.2 million won't be able to return the favour as yet.

MSN China runs the online business for Microsoft in China. This is not Microsoft's first foray into the Chinese internet landscape. In November 2010, MSN China and Sina (Renren's bigger rival) agreed to share and export content between their respective microblogging, blogging, instant messaging, information portal and mobile services. 

"MSN has always been very selective in choosing our partners in China to ensure we consistently deliver secure, reliable and innovative online services," said Jiarong Chen, deputy general manager of MSN China. He commented that the partnership means the two will "benefit from each other's competitive strengths and complementary user bases".
According to research firm Analysys International, Microsoft seems to be the bigger beneficiary, as the deal could ramp up the user base for MSN Messenger, which has 14 million registered users in the country. 
In the last couple of months, Renren has also partnered with different corporations to enhance its social networking services. These partnerships include a 'social wedding' platform with Recruit, a Japanese HR and classified media group; a 'social gaming' platform with Popcap Games; and a 'social credit card' with China Merchants Bank.




Campaign China

Related Articles

Just Published

7 hours ago

Cannes daily global podcast episode 2: Big wins in ...

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

7 hours ago

Campaign's Agency of the Year 2024 opens for entries

Campaign's Agency of the Year awards are back. Now in its 31st year, AOY recognises exceptional leadership, agencies, brands, and work across local, regional, and global markets. Read below for more details.

10 hours ago

Cannes Lions 2024: APAC winners

On day one, Colenso BBDO clinched the first Grand Prix from the region in the Outdoor category, building on their audio and radio Grand Prix win in 2023.