Ad Nut
Oct 5, 2015

Mobil-1 video leaves promise of 'Car-Fu' unfulfilled

Regional campaign: 'Car-fu', for ExxonMobil by BBDO Singapore

Mobil-1 video leaves promise of 'Car-Fu' unfulfilled

This idea for this regional campaign must have looked good on paper, but Ad Nut waited in vain for martial-arts excitement that never materialised. Where are the flying roundhouse kicks? The most violent action we get is a gust of dust and an exchange of slaps between side-view mirrors. And the latter, due to the bendy, tentacle-y special effects, actually comes across more like a strange vehicle mating ritual than a fight. Even the soundtrack is distressingly devoid of classic kung-fu sound effects (though the cheesy '70s music is OK).

Worst of all, Honda gets a lot more screentime than Mobil 1.

For the record, the campaign website will also feature "interviews with stunt drivers focusing on the benefits of enhanced engine performance, as well as sharable content featuring McLaren-Honda’s Formula 1 driver, Fernando Alonso."

CREDITS

Advertising Agency: BBDO Singapore
Executive Creative Director: Ravi Eshwar
Production Company: Stink Shanghai
Producer: Ann May Chua
Director: Eric Augier
Editor: Frederic Baudet

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

13 hours ago

Get vaxxed or get out: Employee demand is spurring ...

In the US, it’s not government policy as much as employee activism that is driving agency vaccine mandates.

13 hours ago

Allen Solly's denim range fits the concept of body ...

Watch the film conceptualised by Ogilvy India here

13 hours ago

Anything that is trending in the world at large ...

The head of sales at Spotify India discusses FMCG advertising trends, audience target areas and more.

13 hours ago

Direct-to-fan marketing skyrockets as consumers pay ...

A new US study reveals opportunity for brands in the creator economy.