Mindshare Singapore launches Facebook apps-for-hire platform

The 'Facebook Apps For Hire' platform will be targeted toward brands and businesses looking to tap Facebook as a marketing tool to engage consumers.

The platform enables brands to lease an application's programming code from Mindshare's group of partner developers, which they can localise for individual countries and purposes, without the hassle of building an application from scratch.

Jimmy Lim, head of invention for Mindshare Singapore, said: "Facebook is a part of millions of people's lives all around the world providing unparalleled distribution potential for branded applications to deliver utilities to consumers, and the opportunity to reinforce engagements that are highly relevant to people's lives."

He added: "Brands are facing constant pressure on costs and razor thin timelines to get ahead of the competition. With this foresight and innovation, we decided to set up such a platform, as it benefits all stakeholders in the social economy; developers, brands and even consumers."