The Singapore National Pledge is an oath of allegiance to the country.
Developed by DDB and Tribal DDB Singapore, the campaign is based on the idea of bringing the pledge to life. It aims to engage Singaporeans to reflect on what the pledge means to them.
Starting 7 July, five 7.5-foot installations that reflect lines from the pledge are being displayed at various locations in Singapore's central business district, including Raffles...
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