Staff Reporters
Feb 22, 2011

Mediabrands appoints regional master data steward

SINGAPORE – Mediabrands has appointed Aloun Liu who will play a key role in the aggregation of information across the company.

Aloun Liu, regional data steward, Mediabrands
Aloun Liu, regional data steward, Mediabrands

Aloun Liu will be based in Singapore and is tasked to maintain and improve Mediabrands’ data collection and analysis throughout the region.

He will be part of Mediabrands Asia-Pacific CIO Dene Schonknecht's organisation.

Dene Schonknecht said, “Marketing, data and technology are closely intertwined. Mediabrands is positioning itself to offer innovative solutions to its clients at UM, Initiative and Mediabrands Ventures by aggressively investing in technology and high calibre people, such as Aloun, into the team.”

Liu brings over eight years of data management, development and analytics experience and has managed multiple database platforms for large international companies such as PricewaterhouseCoopers and FTI Consulting, across the financial, consulting and higher education sectors.

On his appointment, Liu said, "Joining the Mediabrands team is an exciting opportunity. Mediabrands has differentiated itself by investing aggressively in technology to provide industry leading solutions for our clients. I especially look forward to working with action-oriented and very talented colleagues. Dene and his team are re-inventing the business of modern day media and marketing."

Related Articles

Just Published

4 hours ago

Tech MVP 2024 opens for entries

Nominations are open until September 3. Here's your chance to spotlight exceptional technical talent in the marcomms industry and the most innovative products from Asia-Pacific.

6 hours ago

Clean Creatives accuses five B Corp agencies of ...

Clean Creatives names SEC Newgate, Tinkle Communications, Cullen Communications, Edit, and Total Media in a report alleging fossil-fuel ties, but three agencies contest the findings, citing transparency and past disclosures.

6 hours ago

Asia-Pacific Power List 2024: Danielle Jin, Visa

Jin has led innovative campaigns for Visa, driving inclusivity and smarter payments, resonating with Asian consumers. Jin's focus on diversity and equality has earned her recognition as a leader in the industry.

7 hours ago

Why are retail media networks gaining traction in APAC?

With companies like Grab, FairPrice and Carousell recently launching their retail media networks, Campaign explores the opportunities, concerns, and effectiveness of RMNs in the region.