Adrian Peter Tse
May 10, 2016

Mead Johnson Nutrition awards digital duties to Saatchi & Saatchi and Nurun

SINGAPORE - Mead Johnson Nutrition has appointed Saatchi & Saatchi and Nurun as its digital agency of record for South Asia following a pitch.

The appointment expands Saatchi Saatchi’s remit with the client. The agency served as its creative agency of record across Asia-Pacific for the past 13 years. Isobar is believed to have been involved in the pitch.

Angeli Beltran, director of digital marketing and CRM at Mead Johnson Nutrition said the company is looking to engage with consumers more deeply and “fuel the consumer experience digitally”.

Lou Dela Pena, CEO of Publicis Communications Singapore,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Agencies: Please just say 'no' to exploitative payment terms
Premium
1 hour ago

Agencies: Please just say 'no' to exploitative ...

Why isn't it that simple? You're being used as a creative bank to make brands' bottom line look good.

Premium
Pizza Hut puts durian on pizza (really)
Premium
1 hour ago

Pizza Hut puts durian on pizza (really)

This is not not a joke. We checked.

Premium
Asia business robust despite UK troubles: M&C Saatchi
Premium
2 hours ago

Asia business robust despite UK troubles: M&C Saatchi

Three of top six offices for the agency are in the region, and they continue to win new business and add headcount, according to the agency's Asia head.

Premium
Roku's Dataxu acquisition only included the US and UK
Premium
2 hours ago

Roku's Dataxu acquisition only included the US and UK

Roku only acquired one of Dataxu's four international offices.