The appointment expands Saatchi Saatchi’s remit with the client. The agency served as its creative agency of record across Asia-Pacific for the past 13 years. Isobar is believed to have been involved in the pitch.
Angeli Beltran, director of digital marketing and CRM at Mead Johnson Nutrition said the company is looking to engage with consumers more deeply and “fuel the consumer experience digitally”.
Lou Dela Pena, CEO of Publicis Communications Singapore,...
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