Kenny Lim
Mar 5, 2010

McCann Worldgroup names Marc Kremer as president of MRM Worldwide Japan

TOKYO - McCann Worldgroup has appointed managing director of McCann Erickson Japan, Marc Kremer (pictured), as representative director and president of MRM Worldwide in Japan, replacing Masayoshi Tadami.

Marc Kremer president MRM Worldwide Japan
Marc Kremer president MRM Worldwide Japan
The appointment is effective immediately. Tadami left MRM Worldwide at the end of February.

Kremer has extensive experience in digital, relationship marketing and advertising disciplines, having worked across a broad range of industries including FMCG, financial services, IT, travel & leisure, media, telecoms, automobile and airline.

He also has extensive international experience, having worked in Europe, the US, Southeast Asia and Japan.

On the appointment, Michael McLaren, regional director of McCann Worldgroup Asia-Pacific, said: “Marc brings all the key capabilities required to this critical role. He has a deep knowledge of the digital and relationship marketing landscape, along with an intimate understanding of the needs of our clients. His experience will prove vital as we work to develop integrated solutions for our clients' brands."

Mark Cripps, regional director for MRM Asia Pacific, added: “Japan is a key market in our global MRM organisation and we are delivering a rich set of relationship marketing, search and digital solutions to our clients there. Marc is a great addition to our management team and will help us continue to innovate our product and bring richer customer utilities to market.”

Source:
Campaign Asia

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