McCann Shanghai wins Panasonic's 2012 London Olympic creative assignment

Under the marketing slogan ‘Sharing the passion’, Panasonic has been an official worldwide Olympic partner in the audio and visual equipment category for more than 20 years, and is once again the worldwide official partner in London 2012 Olympics. It will be contributing a wide range of advanced audio-visual equipments and broadcasting technology to the globe’s largest sporting event.

Commenting on selecting McCann Shanghai as it’s creative agency in China, Tony Endoh, managing director of Panasonic Marketing and Sales in China, said, “McCann demonstrated keen insight into our business and creatively captured the essence of our brand and it’s relationship to the Olympics.”

McCann has a long history with the Olympics having won the official marketing services provider contract for the 2012 London Olympics, as well as working on the Beijing 2008 Olympics, along with international clients like Coca-Cola, Puma and Uni-President.

“This was a strategic and creative win for all of us here at McCann Shanghai,” said Carol Lam MD and CCO. “Our focus was to ensure Panasonic’s brand and it’s longevity as an Olympic sponsor took center stage, unlike how other brands typically allow the Olympics to overshadow them.”

The first campaign in China is scheduled for Spring of 2012.

Panasonic Corporation, the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) have announced a partnership agreement to make the London 2012 Olympic Games the first ever live 3D Olympic Games broadcast.

OBS will be in charge of producing more than 200 hours of 3D coverage during the event, by utilising Panasonic’s state-of-the-art 3D production technologies including the AG-3DP1, a P2HD professional fully-integrated twin-lens full HD 3D camera recorder.

The 3D broadcast will include major events such as the opening and closing ceremonies, athletics, gymnastics, and diving and swimming. It will be produced and delivered to participating rights-holding broadcasters around the world.