Nikki Sandison
Apr 29, 2009

McCann Erickson poised to win London Olympics bid

LONDON - McCann Erickson is set to scoop the global London 2012 Olympics account, fending off competition from WPP Group, according to a report.

McCann Erickson, which is owned by New York-based Interpublic Group, is expected to be unveiled as the agency that will handle London 2012's advertising, promotion, public relations and digital communications over the next three-and-a-half years, according to a report in the Financial Times.

The agency will take over the account from Chime Communications, which held a one-year contract for London 2012's marketing in the run up to the handover ceremony at the Beijing Olympics.

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