“Each commercial targets a specific district in Hong Kong,” says group account director Tammy Sy of M C Saatchi. “And we have added humorous elements relating to each district.”
Jade will feature all 18 commercials for the first three days of the launch, after which they will run several commercials randomly a night.
HK Broadband also provides WiFi and internet phone connection, among its services.
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events