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May issue preview: Digital frees brands to tell their own stories

A look at the May issue of Campaign, including the power of "own entertainment" and in-depth looks at sports marketing and opportunities in Indonesia.

by Atifa Silk | 05/07/2012

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Most read

  1. Xiaomi sacks staff and penalises executives after a KOL tie-up triggers fan backlash

  2. Dentsu shares slump 11% as buyers walk away from sale of international unit

  3. WPP retires Hogarth and launches WPP Production

  4. Labubu, the art toy craze and why grown-ups can’t get enough

  5. Marriott Bonvoy makes loyalty feel intuitive in new brand spot

  6. Kenvue appoints Madhav Nayak as APAC CMO

  7. VCCP acquires GOVT and merges Singapore operations to form GOVT VCCP

  8. Philippines follows Indonesia, Malaysia to ban Grok over AI deepfakes

  9. Omnicom introduces next-gen Omni at CES, bringing connected capabilities under one digital powerhouse roof

  10. Why ‘brain rot’ makes sense to Gen Alpha

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