May issue preview: Digital frees brands to tell their own stories

A look at the May issue of Campaign, including the power of "own entertainment" and in-depth looks at sports marketing and opportunities in Indonesia.

by Atifa Silk | 05/07/2012

| campaign , indonesia , sports marketing

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May issue preview: Digital frees brands to tell their own stories

Hong Kong Sevens turns 50, Cathay doubles down on rugby obsession

Women’s sport has arrived, the brands haven’t

Formula 1 names a corner after women for the first time in history

Welcome to the new Campaign Asia-Pacific

Running against the giants: Can On outpace Nike and Adidas in Asia?

How Indonesians and Thais plan their next holiday: Budget vs luxury travellers in focus

40 Under 40 2025: Herni Wijaya, Leverate Group

What set this year’s winners apart: The Campaign editors’ view

IMG retires Mailman sports digital marketing brand

40 Under 40 2025: Adam Mulyadi, Egghead Branding Agency