Emily Tan
Nov 12, 2013

Marriott Group hands Asia-Pacific consolidated search account to Performics

ASIA-PACIFIC - Performics, the performance marketing arm of ZenithOptimedia, has won the regional search account for the Marriott Group following a pitch.

A Marriott in Shanghai
A Marriott in Shanghai

The purpose of the pitch was to consolidate the Marriott's performance marketing account under a single agency. 

It is unclear how many agencies were involved in the recent pitch, which was led by Marriott's global office in the US city of Bethesda, Maryland.

Following this win, Performics' duties will include work on Marriott's SEO (search engine optimisation) and SEM (search engine marketing) across all Asia-Pacific markets.

According to industry sources, Marriott's Asia-Pacific search account was previously distributed among several incumbent agencies across the region.

Sources said these agencies included Bite, which handled the account in China, MEC, an agency in Australia that handled Australasia and Southeast Asia, a UK agency that managed India and a US agency that handled Japan. 

ZenithOptimedia and Performics both declined to comment.



Related Articles

Just Published

19 hours ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

19 hours ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

20 hours ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

20 hours ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.