Emily Tan
Nov 12, 2013

Marriott Group hands Asia-Pacific consolidated search account to Performics

ASIA-PACIFIC - Performics, the performance marketing arm of ZenithOptimedia, has won the regional search account for the Marriott Group following a pitch.

A Marriott in Shanghai
A Marriott in Shanghai

The purpose of the pitch was to consolidate the Marriott's performance marketing account under a single agency. 

It is unclear how many agencies were involved in the recent pitch, which was led by Marriott's global office in the US city of Bethesda, Maryland.

Following this win, Performics' duties will include work on Marriott's SEO (search engine optimisation) and SEM (search engine marketing) across all Asia-Pacific markets.

According to industry sources, Marriott's Asia-Pacific search account was previously distributed among several incumbent agencies across the region.

Sources said these agencies included Bite, which handled the account in China, MEC, an agency in Australia that handled Australasia and Southeast Asia, a UK agency that managed India and a US agency that handled Japan. 

ZenithOptimedia and Performics both declined to comment.

 

 

Related Articles

Just Published

3 hours ago

How FMCG giants defied Covid downturn to up ...

Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.

3 hours ago

WPP, Publicis and Unilever back industry-wide plan ...

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

4 hours ago

Indian media industry bodies face-off against ...

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.

7 hours ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.