MC Saatchi Hong Kong will continue to handle tactical work for the hotel group.
London Advertising is a new agency set up by two former MC Saatchi International executives, Michael Moszynski, ex-CEO Hong Kong and the Middle East, and Alan Jarvie, ex-creative director of Hong Kong, New York and the Middle East.
According to sources, Moszynski and Jarvie’s prior relationship with the client made an account move likely.
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