Jane Leung
Jun 7, 2010

Maltesers takes on mobile advertising with Hotmob

HONG KONG - Chocolate brand Maltesers has launched its first mobile campaign in Hong Kong to draw the attention and wallet share of tech-savvy consumers.

Maltesers mobile campaign
Maltesers mobile campaign

Partnering with Hotmob, a mobile media network in Hong Kong, the project is a cross promotional effort with Maxim's, a local food and beverage corporation and restaurant chain. For every two packets or one box of Maltesers bought, consumers can redeem selected pastries at Maxim's for half the price.

Hotmob has created banner ads and landing pages on popular digital portals to drive traffic. Affiliated networks include Discuss.com.hk, Headline Daily, Hong Kong Movie, and OpenRice.

Print and other online advertising support the project.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Credits:
Project Malteser mobile campaign
Client Maltesers Hong Kong
Digital agency Hotmob Ltd
Exposure Print, online, mobile

Source:
Campaign China

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