Lowe Lintas wins Post-It for 3M

The agency will assist 3M as it seeks to enter the growing Indian market with its C&O business and consolidate its position with its Post-It products. Lowe’s core strategic mandate on Post-It is to foster a unique relationship with a younger demographic as the brand looks to expand beyond the traditional office space. 

GV Krishnan, executive director, Lowe Bangalore, says that the agency is excited by the opportunity and is looking forward to innovating on a brand known the world over for its innovation.

Dippy Sachedva, vice-president, Consumer and Office Business of 3M India, says the synergies between 3M and Lowe Lintas ultimately worked in favour of the agency, and that high energy and motivation levels helped to secure it the accounts.