She will oversee thought leadership and global strategy across Asia-Pacific, Europe, Latin America and the US.
Campbell's career has been an extensive one. It actually began with Unilever in Australia, and has since covered both client and agency-side marketing roles, as well as her own branding consultancy.
Tony Wright, chairman of Lowe and Partners, said Campbell's international credentials were impeccable. "Carol has been a successful client, brand consultant and agency planner at the highest levels for some years now," he said. "She has worked in Asia, Africa and Latin America as well as Europe, on a long list of world-class brands."
Rupen Desai, president of Lowe Asia-Pacific said the appointment was in line with Lowe's commitment to focus more resources in Asia, and use them to lead brands across the world.
“We are committed to fostering world class talent in this region, as we continue to lead brands globally, from Asia," he said. "Carol will be a fantastic partner and mentor to the teams ensuring we do our best work for our biggest brands.”