Popular local fastfood retailer Café de Coral has topped the October Adwatch chart, closely followed by local pharmaceutical brands, Advance Pharmaceutical and Fortune Pharmacal.
Café de Coral's TVC promoting the introduction of hotpot dishes into the fastfood arena beat fast-food giant McDonald's, which came in fourth place.
The hotpot spot depicts a typical scene of Hong Kong's fast-paced lifestyle, with local celebrities Alex Fong and Sammy Leung waiting impatiently inside a lift trying desperately to get to the nearest Café de Coral restaurant to have a hotpot meal.
"The creative combines a touch of reality with a touch of humour to project the unique total dining experience at Café de Coral," said Davie Mok, executive director at 141 Market Catalyst. The TV spot is supported by print, outdoor, PR, advertorials and event marketing. Johnson & Johnson's TVC for its Baby Milk Bath product came in at 18th place. The TVC was launched in August this year and is aimed at a female audience,consisting of not just mothers, as birth rates in Asia decline.
Developed by Lowe Hong Kong, the TV-led campaign dramatises the indulgence and nourishment that come from the product's milk extracts, showing a woman luxuriating in a milk bath while her child drinks a bottle of milk.
Lowe Hong Kong general manager Ruby Or said the team did not want to exclude the mother and child group in the TVC, but tweaked the focus to communicate to a broader group of females who care about their own skin by highlighting the nourishing benefits of milk.
Café de Coral's TVC promoting the introduction of hotpot dishes into the fastfood arena beat fast-food giant McDonald's, which came in fourth place.
The hotpot spot depicts a typical scene of Hong Kong's fast-paced lifestyle, with local celebrities Alex Fong and Sammy Leung waiting impatiently inside a lift trying desperately to get to the nearest Café de Coral restaurant to have a hotpot meal.
"The creative combines a touch of reality with a touch of humour to project the unique total dining experience at Café de Coral," said Davie Mok, executive director at 141 Market Catalyst. The TV spot is supported by print, outdoor, PR, advertorials and event marketing. Johnson & Johnson's TVC for its Baby Milk Bath product came in at 18th place. The TVC was launched in August this year and is aimed at a female audience,consisting of not just mothers, as birth rates in Asia decline.
Developed by Lowe Hong Kong, the TV-led campaign dramatises the indulgence and nourishment that come from the product's milk extracts, showing a woman luxuriating in a milk bath while her child drinks a bottle of milk.
Lowe Hong Kong general manager Ruby Or said the team did not want to exclude the mother and child group in the TVC, but tweaked the focus to communicate to a broader group of females who care about their own skin by highlighting the nourishing benefits of milk.
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