Similar to the previous ‘LG loves Indonesia’ campaign, LG Electronics will turn every "like" on the Facebook page and every tweet using #Sharethejoy on Twitter into a cup of rice for the less-fortunate.
The Korean company invites participation from consumers, sharing with others, simply by joining the Facebook page.
In May, LG Electronics ran the two-month ‘LG loves Indonesia’ campaign with the aim of improving the quality of life for Indonesian children by building schools and facilities for poor children.
It developed the ‘LG click and donate’ programme to raise funds from each “like” on its Facebook page, each of which would be turned into a brick that will be used to build a library for homeless children. LG later adjusted to also turn these each “like” into a US$0.10 donation.
At the end of the campaign, it received more than 44,000 “like”, resulting in some US$4,028 being collected, to be donated tothe Kick Andy Foundation. LG later increased the donation to US$23,577.
The 'LG loves Indonesia”'campaign has four sub programmes, namely LG Loves School, LG Loves Children , LG Loves Green and LG Loves and Cares.
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