Lee's track record in integrated and digital operations as well as regional client management represents "the kind of leadership we need to steer the agency to the next level”, said Jarek Ziebinski, CEO and chairman of Leo Burnett Asia-Pacific.
As for Lee, he said he took on the Leo Burnett role as it is one of the more "future-facing and digital-focused" agencies in the market. Leo Burnett's Hong Kong office did not have a CEO role prior to this, but an MD position, which is temporarily filled by Jeff Ho as acting managing director.
With experience that spans close to two decades across Malaysia, China and Hong Kong, Lee began his career in direct marketing and CRM. He joined OgilvyOne Malaysia in 2001 to serve the likes of Diageo (Guinness and Johnnie Walker), Nestlé and DHL.
In 2009, Lee relocated to Shanghai with Ogilvy & Mather where he was charged with regional responsibilities for clients including IHG, UPS, Dupont and IBM. Five years later, Lee moved to Hong Kong in a new role with the agency as regional digital director, where he was tasked with fortifying digital, social and ecommerce capabilities at Ogilvy in the APAC region.