Jenny Chan 陳詠欣
Jul 13, 2015

Leo Burnett hires Ogilvy digital director as Hong Kong CEO

HONG KONG - Alex Lee has been appointed as chief executive officer for Leo Burnett Hong Kong, leaving Ogilvy & Mather, where he was regional digital director for Asia-Pacific.

Ziebinski and Lee
Ziebinski and Lee

Lee's track record in integrated and digital operations as well as regional client management represents "the kind of leadership we need to steer the agency to the next level”, said Jarek Ziebinski, CEO and chairman of Leo Burnett Asia-Pacific.

As for Lee, he said he took on the Leo Burnett role as it is one of the more "future-facing and digital-focused" agencies in the market. Leo Burnett's Hong Kong office did not have a CEO role prior to this, but an MD position, which is temporarily filled by Jeff Ho as acting managing director.

With experience that spans close to two decades across Malaysia, China and Hong Kong, Lee began his career in direct marketing and CRM. He joined OgilvyOne Malaysia in 2001 to serve the likes of Diageo (Guinness and Johnnie Walker), Nestlé and DHL.
In 2009, Lee relocated to Shanghai with Ogilvy & Mather where he was charged with regional responsibilities for clients including IHG, UPS, Dupont and IBM. Five years later, Lee moved to Hong Kong in a new role with the agency as regional digital director, where he was tasked with fortifying digital, social and ecommerce capabilities at Ogilvy in the APAC region.


Related Articles

Just Published

2 hours ago

What’s the future of events? Trends shift as Covid ...

Companies now consider virtual events a permanent part of the landscape, according to a new study by Splash.

2 hours ago

Levi's tries OMD China on for size to handle its media

The account was previously held by Dentsu X.

3 hours ago

Democracy by design

As an industry, we need to ensure that every product and service we create contributes to the active design of a more inclusive world. The impact of doing so extends beyond the direct outcomes, write AKQA's APAC innovation director.

4 hours ago

Carousell Group's new ad platform enables advertiser...

The advertising arm of the Southeast Asian marketplace business adds DSP adtech capabilities to its offering with the launch of a 'recommerce' buying platform.