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Jim Aitchison, author of Cutting Edge Advertising once wrote that “there is nothing permanent in advertising. A few great men with vision and guts build a great agency with some great clients, but eventually they sell their group or retire from the business. Nothing is permanent. The hardest thing in the advertising agency world is to sustain your creative reputation over decades. It takes commitment and people capable of wielding a mysterious kind of magic.”
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Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.
EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 20-year Hakuhodo veteran, join Publicis Groupe Japan as the agency strengthens its creative bench.