Ad Nut
Jun 22, 2015

Lee Kum Kee launches uncompromising global campaign

‘Quality Never Compromised’ by TBWA Hong Kong for Lee Kum Kee

Lee Kum Kee launches uncompromising global campaign

Some of the ads in this series for Hong Kong-based brand's oyster sauce and seasoned soy sauce use an equation—100 - 1 = 0—to indicate that the company tolerates no mistakes in any production procedures. The global campaign begins in Malaysia, Singapore, Taiwan and Australia, followed by Hong Kong and New Zealand in the second phase and then "all remaining markets" later this year, according to the agency.

Ad Nut is suddenly feeling very hungry.

 

 
 
 
 
 

 

CREDITS

Executive Creative Director: Esther Wong
Creative Director(s): Annie Loo
Senior Art Director(s): SoSo
Art Director(s): Donald Tse
Senior Copywriter(s): Peter So, Ronald Cheng
Photographer: Raymond Ng, Eric Wong
Digital Designer(s) / Artist(s): Aiden Lam, Bowie Ho
Planning Director: Terence Ling, Rochelle Wang
Account Director: Alex Hui
Account Executive(s) / Manager(s): Long Wong, Benson Wu
Other Credits: Fung Siu Wa
Social Media Creative: Season Chan

 

Related Articles

Just Published

1 day ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

1 day ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

1 day ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

1 day ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.