Gordon McNenney
Nov 11, 2013

Learning from direct: Old-school lessons for digital marketers

Digital marketers would do well to heed the advice of past masters of direct marketing.

Gordon McNenney

If you’re measuring and optimising customer engagement, response and conversion, digital marketing is essentially direct marketing with pixels, not print. Learning from direct marketing techniques is a smart way to make your digital work harder. After all, direct natives’ like Montgomery Ward and Sears Roebuck Co. turned over more than $140 million in mail order sales in 1913that’s more than $3 billion in today’s money. These guys were the Jeff Bezoses of the Edwardian age, profiting from...

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