Staff Reporters
Oct 5, 2011

Komli Media and Jivox form partnership

SINGAPORE - Komli Media has become the exclusive partner for Jivox Interactive Video platform in the Asia-Pacific region for video advertising.

Komli Media and Jivox have formed a strategic partnership
Komli Media and Jivox have formed a strategic partnership

Komli Media is a digital media technology platform in Mumbai, while Jivox is a cross-platform interactive video advertising company.

Building on the success of Jivox India, this partnership will extend the availability of the Jivox video advertising platform to reach Australia, Southeast Asia, the Middle East and Africa.

It allows Komli Media to exclusively use the Jivox platform for running online interactive video ads (pre-roll, mid-roll, post-roll, expanding innovations, video banners, and mobile video) for its advertisers and agency partners across all platforms including online, mobile and all tablet devices.

As part of this partnership, Aktiv Digital (a division of Komli) will be able to offer this video advertising solution to the Southeast Asian market. This multi-platform proprietary video ad serving technology includes social sharing functionality and real time analytics.

Prashant Mehta, CEO of Komli Media, said, “Jivox has great technology and built a fantastic team under Naren Nachiappen’s leadership.  We are really excited to partner with Jivox as its leading edge platform brings tremendous value to all our advertisers and publishers across the Asia Pacific region.” 

Matt Sutton, CEO at Aktiv Digital, meanwhile noted that it sees this partnership as an attractive option for brands. 

“In other markets, the ability to take TVC’s online has been a key driver in large-scale adoption of digital by the biggest advertisers.  With this product we will also offer our advertiser partners data on engagement, viral social sharing and purchase intention through things like downloadable coupons so we’re looking to drive even further growth here,” he added.

Naren Nachiappan, managing director at Jivox India, said, “We are very excited about our partnership with Komli Media and believe this is a great opportunity for us to scale our business. Since our launch in India over two years ago, we are pleased to have become the fastest growing and largest video ad network. As we considered different options for expansion in the APAC market, it was clear to us that Komli Media had the unique combination of leadership, vision and APAC presence which makes them our ideal partner.”

Global online video advertising is estimated to cross the US$3 billion mark this year. With more than 70 per cent of all internet users in Southeast Asia watching online videos, it is expected to fuel a significant part of the overall online ad market growth.

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