Jane Leung
Jul 19, 2010

KMB creates thematic campaign starring new character Brother Bus

The Kowloon Motor Bus (KMB) has launched a thematic campaign to lift the spirit of a brand that already has a strong foothold in the hearts of Hong Kong's citizens.

Brother Bus KMB
Brother Bus KMB

Creative agency DraftFCB Hong Kong, which won the KMB business in April, has created a character called Brother Bus for this project with the help of Hong Kong illustrator Yeung Hok Tak.

"I live on the Kowloon side and have always travelled with KMB, since I was a kid," said Tak. The series of five animated television commercials is styled with local culture and colours.The full commercial series can be viewed via the KMB website.

This project is part of a bigger drive titled ‘Traveling hand in hand' to drive awareness of the company's environmental commitment, safety and customer care. The commercials are titled Recycling Water, Euro V Diesel, Regular Check-up, Service from the Heart and Bus Captain Training.

The campaign is also running through mobile television channel Roadshow in Hong Kong. 

Project Travelling Hand in Hand
Client Kowloon Motor Bus
Creative agency DraftFCB Hong Kong
Executive creative director Iris Lo
Creative directors Ronnie Yeung, Helen Yeung
Art director Helen Yeung
Copywriters Iris Lo, Ronnie
Agency producer Sherly Tasman
Media agency Mindshare
Production company Playground
Exposure Television, roadshow channel

Campaign China

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