The brand is known for its edgy and international advertising. Karan Rawat, who recently joined the agency as ECD, has had a long-standing relationship with Killer Jeans.
According to a statement, Rawat's appointment and the recent strengthening of the creative team at Grey Mumbai has worked in the agency's favour in winning this account.
On the appointment, Sandeep Varma, VP of marketing at Killer Jeans, said, "We were impressed by Grey's all-round skills. We look forward to some fresh new ideas that will take our brand to the next level."
Hari Krishnan, Grey Mumbai's VP and branch head, added, "We will apply our learning on the youth segment and our integrated marketing skills to consolidate the equity for brand Killer amongst the youth."