Ad Nut
May 4, 2016

KFC wants you to try its chicken-flavoured nail polish

From Hong Kong: “Finger Lickin’ Good Edible Nail Polish” for KFC by Ogilvy & Mather Hong Kong

KFC wants you to try its chicken-flavoured nail polish

Ad Nut appreciates the ingenuity of modern food science and its bizarre applications. Sadly, while this squirrel has a pair of claws that could do with a manicure, Ad Nut isn’t a fan of chicken and is waiting for KFC to produce a limited edition nail polish that tastes like walnuts. Ad Nut knows this is unlikely.

The agency worked with food technologists at McCormick, the makers of “KFC's 11 secret herbs and spices mix” to create two edible nail-polish 'flavours' for KFC Hong Kong, sourced from ingredients based on the brands Original and Hot & Spicy recipes.

Customers who want these nail polishes can vote for which flavour they want to taste first on KFC Hong Kong’s Facebook page. Limited bottles of the winning flavour will be made available to the market in the coming months. An online music video has also been released, asking Hong Kongers to choose the best flavour to go into mass production.

Here's a press release quote from John Koay, Creative Director, Ogilvy & Mather Hong Kong:

The recipe for our edible nail polish is unique and was specifically designed to hold the flavour, but to also dry with a glossy coat similar to normal nail polish. This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Tags

Related Articles

Just Published

4 hours ago

Murdoch steps down: Succession stories aside, why ...

With Lachlan Murdoch now anointed as the heir to the Murdoch empire, real life appears less dramatic than TV.

5 hours ago

Samsung urges siblings to make the most of ...

Watch the film conceptualised by Cheil India here

12 hours ago

Formula One debuts the world’s first ‘kiss-activated...

Clearly innovation at F1 isn’t just limited to what’s under the hood—it extends to every aspect of the sport, including the way in which champions are celebrated.

14 hours ago

Cultural competency is critical to creative success ...

Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.