Ad Nut
May 4, 2016

KFC wants you to try its chicken-flavoured nail polish

From Hong Kong: “Finger Lickin’ Good Edible Nail Polish” for KFC by Ogilvy & Mather Hong Kong

KFC wants you to try its chicken-flavoured nail polish

Ad Nut appreciates the ingenuity of modern food science and its bizarre applications. Sadly, while this squirrel has a pair of claws that could do with a manicure, Ad Nut isn’t a fan of chicken and is waiting for KFC to produce a limited edition nail polish that tastes like walnuts. Ad Nut knows this is unlikely.

The agency worked with food technologists at McCormick, the makers of “KFC's 11 secret herbs and spices mix” to create two edible nail-polish 'flavours' for KFC Hong Kong, sourced from ingredients based on the brands Original and Hot & Spicy recipes.

Customers who want these nail polishes can vote for which flavour they want to taste first on KFC Hong Kong’s Facebook page. Limited bottles of the winning flavour will be made available to the market in the coming months. An online music video has also been released, asking Hong Kongers to choose the best flavour to go into mass production.

Here's a press release quote from John Koay, Creative Director, Ogilvy & Mather Hong Kong:

The recipe for our edible nail polish is unique and was specifically designed to hold the flavour, but to also dry with a glossy coat similar to normal nail polish. This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Campaign Asia

Related Articles

Just Published

5 hours ago

Olympics and Paralympics 2024 round-up: Watch the ads

Campaign takes a look at the ads around the Olympic and Paralympic Games Paris 2024.

6 hours ago

'Read this ad with your nose': The state of scent ...

Scent is increasingly being used by brands as a way to experiment with multi-sensorial concepts. Campaign explores how marketers can use scent effectively without causing too much of a stink.

6 hours ago

Creative Minds: FCB's Alan Jones and Angelo An on ...

The duo shares their journey from chipping concrete and retail jobs to creating award-winning campaigns, and thriving best in undisturbed harmony.

7 hours ago

Asia-Pacific Power List 2024: Hanks Lee, AS Watson ...

A marketing tour de force with a gift for crafting resonant campaigns, Hanks Lee inspires positive change through strategic and purposeful marketing