Ad Nut appreciates the ingenuity of modern food science and its bizarre applications. Sadly, while this squirrel has a pair of claws that could do with a manicure, Ad Nut isn’t a fan of chicken and is waiting for KFC to produce a limited edition nail polish that tastes like walnuts. Ad Nut knows this is unlikely.
The agency worked with food technologists at McCormick, the makers of “KFC's 11 secret herbs and spices mix” to create two edible nail-polish 'flavours' for KFC Hong Kong, sourced from ingredients based on the brands Original and Hot & Spicy recipes.
Customers who want these nail polishes can vote for which flavour they want to taste first on KFC Hong Kong’s Facebook page. Limited bottles of the winning flavour will be made available to the market in the coming months. An online music video has also been released, asking Hong Kongers to choose the best flavour to go into mass production.
Here's a press release quote from John Koay, Creative Director, Ogilvy & Mather Hong Kong:
The recipe for our edible nail polish is unique and was specifically designed to hold the flavour, but to also dry with a glossy coat similar to normal nail polish. This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.
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