Jenny Chan 陳詠欣
Dec 21, 2012

KFC falls victim to 'fowl play', needs internal audits more than PR

MAINLAND CHINA - No amount of simple public relations can solve KFC's questionable-food crisis, which has been too long-drawn and requires the brand to fix its less-than-exemplary supply chain process, industry commentators say.

KFC said it stopped buying chickens from its supplier Liuhe Group in August. A China Central Television programme CCTV earlier this week revealed that the Shandong-based supplier had injected illegal drugs in chicken feed to fatten up the birds faster.

The CCTV report, which it said was based on a year of undercover reporting, stated that when farmers sent chickens to be slaughtered, workers would fabricate records about how they were raised before they were...

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