Gabey Goh
Oct 14, 2015

Kenneth Bishop steps in to helm Facebook SEA

SINGAPORE - Facebook has a new managing director for its Southeast Asia operations, naming Kenneth Bishop to the role.

Kenneth Bishop
Kenneth Bishop

Based in Singapore, Bishop will lead the team across Southeast Asia and is responsible for helping advertisers get better value out of the social platform.

Bishop has been with the company for over four years, and most recently served as head of marketing, APAC. He takes over from Myung-Jo Choi, who is now head of ecommerce for Asia Pacific at Facebook.

In a statement released announcing the appointment, Dan Neary, APAC vice president for Facebook, noted that Southeast Asia is an important region for the company.

He added that the company boasts new innovations around video, commerce, and messaging that have been tailored to serve the needs of local businesses in these fast-growing emerging markets.

“[Bishop’s] experience in the region and vision for Southeast Asia will help us strengthen our partnership and support for local businesses in this dynamic mobile-first region,” Neary said. “Facebook is where people in Southeast Asia primarily connect to businesses on their mobile phones, and with [Bishop’s] leadership we’re committed to working with our partners to drive this growth.”

Prior to his tenure as head of marketing, Bishop was head of client solutions, APAC, and helped support advertisers and agencies across the region, and played a role in contributing to Facebook's overall growth and expansion in the region.


Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.