Atifa Silk
Jun 6, 2017

Keith Smith announces retirement: exclusive in-depth interview

On the day he announces his retirement, the longtime Asia adman looks back on his career and discusses the future of the industry in this exclusive interview with Atifa Silk.

Keith Smith

Keith Smith, TBWAWorldwide’s president international, today announced his official retirement after 46 years in the advertising business. He will step down from his duties later this year.

Smith, who moved to Hong Kong in the late '90s to establish the network’s business in Asia-Pacific, began his career in the UK at DDB, McCann Erickson and Grey, where he ran the global Proctor Gamble business. In 1983, he took on a leadership role...

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