Mark Sinnock
Apr 13, 2012

Judge for Asian Marketing Effectiveness reflects on this year's entries

Mark Sinnock, president, strategy and planning, Ogilvy APAC and Asian Marketing Effectiveness (AME) judge explores his experience on the judging panel and the development of the iconic awards festival.

Mark Sinnock, president, strategy and planning, Ogilvy APAC and Asian Marketing Effectiveness judge

I’ve just completed a triathlon. It consisted of 40 hours of sitting, reading and watching. Some snacks were consumed but this isn’t an opportunity for product placement. What I’m talking about is the first round judging for this years AME’s.

In a short space of time the AME’s has grown into a hugely competitive show I heard somewhere that the total number of entries this year is edging 1000 I didn’t have...

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