Benjamin Li
Dec 5, 2013

Josephine Tsai resigns from The Gate Shanghai after three months

SHANGHAI – Josephine Tsai, who joined the Gate Shanghai as managing partner in mid August, has resigned.

Antonius Chen (L), Jospehine Tsai (R)
Antonius Chen (L), Jospehine Tsai (R)

Tom Kao, CEO Asia of The Gate Worldwide, confirmed that Tsai departed about a week ago and said the agency is now looking for a replacement.

Antonius Chen who was supposed to come on board as creative partner with Tsai, initially deferred his start date to late November but did not join the company at all in the end, Kao said.

Contacted a few weeks ago about rumours she was leaving, Tsai told Campaign Asia-Pacific that “if I am leaving [The Gate], Antonius will also leave with me.”

At the time of her hiring, Tsai told Campaign Asia-Pacific that she chose The Gate over several other offers from 4A agencies. "Although it may be more hard work in a new agency brand, there would be more new possibilities with The Gate, especially with its business model shifting to more digital communications," she said.

Tsai also said at the time that the agency had a large global confectionary client that she could not disclose, as a contract was not yet complete. Tsai today declined to comment on whether that client had ever signed on with The Gate.

Related Articles

Just Published

9 hours ago

Can in-housing produce consistently strong creative ...

In-housing was recently praised by BBH co-founder John Hegarty.

9 hours ago

Nick Emery returns to launch You & Mr Jones media ...

Former Mindshare leader will enjoy $300 million war chest.

9 hours ago

IWF and Microsoft behind push to tackle online ...

Two campaigns target parents and teenagers.

17 hours ago

Joanna Flint on leaving big tech and the evolving ...

EXCLUSIVE INTERVIEW: Having left Google after 12 years, Mandarin Oriental's new chief commercial officer tells Campaign why the new spot is perfect for her, why the CMO role has outgrown itself, and why many executives in big tech are defecting to smaller businesses.