Rhandell Rubio
Aug 31, 2011

Johnnie Walker rolls out 'Face-to-face' installment of Formula 1 campaign

ASIA-PACIFIC - Johnnie Walker has launched the latest installment of its 'Step inside the circuit' series, featuring a 'Face-to-face' Facebook application.

Go 'Face to Face' with Button and Hamilton
Go 'Face to Face' with Button and Hamilton

The application, available on the brand's Facebook page, gives Formula 1 fans the opportunity to have their questions answered by leading drivers Lewis Hamilton and Jenson Button.

By posting a video question for either, or both, of the world champions, users stand the chance of receiving a professionally edited film with the drivers selecting their question and then answering it.

In all, seven sessions of the question-and-answer sessions will be released over seven race weekends: covering the races in Turkey, Monaco, Great Britain, Belgium, Singapore, India, and Brazil.

Johnnie Walker previously launched the 'Step inside your ultimate drive' installment in July featuring a personalised video experience that placed users in the seat of an F1 driver.

Source:
Campaign Asia

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