British actorproducer Jason Statham will represent American high-performance car brand Saleen Automotive in China following an endorsement deal brokered by Remark Entertainment and announced Monday.
“We knew from the outset that Jason Statham was absolutely right to promote the Saleen brand in China,” Charles Wang, Saleen’s Chairman and CEO, said in a release. “Jason is incredibly popular in the market and resonates particularly well with our key demographics. Jason will very much...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events