British actor/producer Jason Statham will represent American high-performance car brand Saleen Automotive in China following an endorsement deal brokered by Remark Entertainment and announced Monday.
“We knew from the outset that Jason Statham was absolutely right to promote the Saleen brand in China,” Charles Wang, Saleen’s Chairman and CEO, said in a release. “Jason is incredibly popular in the market and resonates particularly well with our key demographics. Jason will very much be the focus point of our marketing strategy for the following years.”
Statham is quite popular among Chinese, with the topic #JasonStatham gaining more than 55 million views China’s Twitter-like microblog Weibo. The actor’s last movie, The Meg, became one of the most popular Western movies in China last year, earning over 1 billion yuan (US$145 million).
“We are seeing the China market evolve and become much more sophisticated in its choice of celebrities to endorse local brands," Remark’s China president Martin Patmore said in the release. "The fit is now more important than ever when it comes to synchronising brand values and identifying the right talent.”
Remark negotiated the deal and will oversee the entire licensing period, coordinating the approval of all campaign materials during the launch period and beyond.
The brand's first work featuring the actor has already been released: