Staff Reporters
Dec 1, 2011

Japan's Mixi inks partnership with Twitter

JAPAN - Japan's leading social network Mixi has partnered with Twitter to develop products, advertising opportunities, and new business services.

Mixi-Twitter joint Christmas app
Mixi-Twitter joint Christmas app

According to Asiajin, the two companies have already launched their first joint-product - Mixixmas, a Christmas themed app that publishes both to Mixi and Twitter.

Mixi has a reported 22 million users, while Twitter has about 16 million.

The social networks will work together on special occassions, but don't appear to have plans to work together on an everyday basis, reports The Next Web.

Twitter and Facebook both gained popularity due to their effectiveness during the Japanese earthquake earlier this year. Twitter and Mixi will also be working together to provide communication enabling services during emergencies and disasters.

 

Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

13 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

14 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

17 hours ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.