Staff Reporters
May 13, 2014

Ivory and dolphin meat: Rakuten’s sales policy raises questions

BRAND HEALTH CHECK: Trade in illegal animal goods shows the brand has work to do to become a truly global player.

EIA: The NGO’s ad on Rakuten’s whale and ivory sales

Rakuten is one of a growing number of Japanese brands aiming to become as recognisable internationally as they are at home. But it now risks becoming known for the wrong reasons. The Environmental Investigation Agency EIA recently exposed thousands of ads for ivory, whale and dolphin meat on its site.

To its credit, the firm has since stopped the sales of whale and dolphin meat following an International Court of Justice order preventing Japan from...

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