Staff Reporters
Apr 20, 2020

Isobar's innovations dance to their own beat

AGENCY REPORT CARD: See Isobar's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Isobar's innovations dance to their own beat

Amid a tumultuous 2019 for Dentsu Aegis Network, Isobar largely kept its head down and got on with helping clients transform digitally. While taking a step back at some award shows, Isobar is channelling more of its creativity into improving commerce, CX and marketing through technology. In 2019 we saw the agency introduce everything from industry-first blockchain-enabled campaigns to robotic ice-cream scoops.

So is Isobar's transformation paying off?

Check out Isobar's Agency Report Card now to see:

  • The agency's overall grade for 2019
     
  • Grades and detailed discussion of performance across five categories:
     
  • Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
  • Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
  • Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
  • Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
  • People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
     
  • The grade the agency gave itself, and why
     
  • How the agency performed versus its 2018 scores
     
  • The agency's self-declared areas of specialisation.

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