Eric Heller Anurag Gupta
Mar 23, 2018

Is Amazon the answer for outbound Chinese e-commerce?

A small number of Chinese brands, such as Anker, are cracking the global ecommerce marketplace. What will it take for more to follow in their footsteps?

Anker on Amazon

When considering the global expansion of Chinese brands, one cannot overlook the power and reach of Amazon. Alibaba is certainly a significant player, but its reach only covers China and parts of Southeast Asia, while Amazon covers everywhere else. According to e-commerce analysts, there are 200,000 third-party sellers from China on Amazon and the number is growing every year. They are also some of the most innovative sellers in the e-commerce space, and their reach cuts across a...

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