InSkin Media launches in Singapore, touts unique format

The firm's plan is to extend success in Singapore and across SE Asia, by deepening existing partnersips and creating new ones, said Ageline Lodhia, GM of Inskin Media Asia. ISM is launching its first campaigns for the EA Arts and Audi through media agency MediaCom.

“The combination of ISM’s strong publisher portfolio, and engaging, impactful formats, provides brands with exciting, creative online branding opportunities, which deliver on branding metrics,” Lodhia added. 

The UK-based company employs 75 people across Europe and APAC and has been active in Hong Kong for two years. The company has hired Toshak Jethwani to develop business in Southeast Asia.

ISM considers itself the antithesis to programmatic and automated trading. The company works instead with brands, agencies and publishers to create and distribute bespoke, high-quality, creative digital branding formats. “ISM’s approach creates solutions that offer users a very different and engaging experience, without being intrusive. We believe effective branding campaigns need a more bespoke approach than mass automation.”

ISM claims to work with marketers to ensure their brand-metric objectives are met, by delivering interesting, eye-catching creative executions on a large scale that complement rather than intrude upon editorial content. “That impact is magnified by the strong viewability of our formats at 95 per cent,” Lodhia pointed out.

Globally, ISM partners with over 120 publishers, representing over 600 websites, and has done campaigns for over 620 blue-chip brand clients. In Asia, the company has run campaigns for Audi, UBS, Heineken, Red Bull, Cathay Pacific, LG and Warner Brothers.