News
Matthew Miller
Nov 28, 2012

InMobi launches lifetime-value platform, touts ability to track and target in-app behaviour

ASIA-PACIFIC - Mobile technology and ad-network provider InMobi has announced the beta launch of its Lifetime Value Platform, which it claims gives premium publishers and app developers the ability to segment and target app users according to their in-app behaviour in order to maximize revenue.

Platform enables targeting of 'whales'

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