Campaign India Team
Aug 18, 2021

Indian sex-wellness brand Skore launches ‘Cliteracy drive’

In an effort that started on the recent International Female Orgasm Day, the brand engaged with sex-positive content creators to provide education about the clitoris while promoting Oh! brand pleasure gel.

Indian sex-wellness brand Skore launches ‘Cliteracy drive’

TTK Healthcare’s sexual wellness brand Skore has launched the ‘Cliteracy drive’, a humorous educational campaign to spread awareness about the female orgasm. The campaign aims to provide necessary knowledge about the clitoris, its role in orgasms, and to help men find the correct way to stimulate it. Isobar India is behind the campaign, which promotes products like Skore’s OH! Pleasure Gel.

The brand has collaborated with digital creator and sex educator Leeza Mangaldas to offer learnings through videos that educate consumers on the said subject. A first-ever session titled ‘Sleepless with Skore’, has also been held with content creators Santu Misra and Aishwarya Subramanyam on their Clubhouse room named ‘The Dark Room’. The brand has also created a 'Cliteracy drive' microsite that offers users tips and tricks for female orgasm.

 
 
 
 
 

 

 
 
 
 
 
 
 
 
 
 

A post shared by Leeza Mangaldas (@leezamangaldas)

“Skore has always believed that men and women should be equals when it comes to pleasure, and we have showcased this in our past communications as well," said Arjun Siva, Skore's DGM of digital marketing and e-commerce. "This campaign drives that conviction forward in a far more innovative and effective manner.”

Rahul Vengalil, chief business officer at Isobar India, said the agency knew it had to "look beyond just doing a video". "This is an experience-led transformation that the Isobar brand strongly stands for."

CREDITS

Client: TTK Healthcare Team
AVP marketing, TTK Healthcare: Vishal Vyas
DGM, digital marketing and e-commerce: Arjun Siva
Brand manager, Skore: Sai Deepthi
Creative agency: Isobar
Chief business officer: Rahul Vengalil
National creative director: Aalap Desai
SVP, strategy: Pragati Rana
Executive creative director: Anadi Sah
Business head: Prashant Lodaya
Director - media buying: Priyanka Shah
National films head: Taj Ali
Creative director: Rohit Mukherjee
Director, strategy: Mamtah Sabhrwal
Associate director, media: Ankit Saxena
Director, client solutions: Divya Chawla
Senior media manager: Sagar Sakharkar
Innovations lead: Pratik Shringi
Group head, copy: Simble Johney
Manager, strategy: Varun Sekar
Digital production head: Nitish Sarkar
Senior copywriter: Mridha Anand
Senior art director: Meghna Natrajan
Designer: Bhuvan Kadyaan
Manager - social media: Puja Arleshwar
Senior executive social media: Maithili Kapileshwar

Source:
Campaign India

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