IEC in Sports to expand Hong Kong office with new hires

IEC distributes television rights to sports events to a wide range of media platforms. Its current programme list consists of about 250 events.

Low, with over 12 years of experience in the TV sports industry, has previously worked with Singapore's Starhub and ESPN Star. He recently handled the media sales for the Indian Cricket Premier League. Now based in Hong Kong, Low will report to Scott Boyd, sales director for Asia, the Middle East and Africa.

Chua worked previously with Eurovision and Mabohuay Satellite Services in the Philiippines. She  has a strong technical background in handling transmissions from Asian markets, having been part of the broadcast services team for the 2008 Beijing Olympics. She will soon report to Marco Gonzalez, director of operations, acquisitions and business development, Asia-Pacific.

Karl Samuelsson, managing director for IEC in Sports for Asia-Pacific, the Middle East and Africa, said both hires would bring "a wealth of experience" to IEC. "(Low) will play a key role in developing new products and revenue streams," he said. "Irene will boost our abilities to deliver an increasing number of live events successfully.”