IBTM China targets more international exhibitors, association buyers

The exhibition is heading for a more international outlook as more Chinese buyers are eyeing overseas destinations for their events.

IBTM China has revealed plans to bring in more international exhibitors from Europe, Asia and new domestic destinations to cater to the growing interest in these locations among buyers.

The trade show is scheduled to take place in Beijing on 28 and 29 August this year. IBTM China estimates that the event will draw 380 exhibitors and 3,500 visitors. 

IBTM China last year saw a majority of domestic exhibitors, with a...

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