Jenny Chan 陳詠欣
May 28, 2014

Hublot makes FIFA-themed watch, sponsors Guangzhou Evergrande

BEIJING - Swiss luxury watchmaker Hublot has unveiled an official watch for the FIFA World Cup, in the yellow and green colours of host nation Brazil, while also putting its brand behind Chinese team Guangzhou Evergrande.

Hublot makes FIFA-themed watch, sponsors Guangzhou Evergrande

The official watch—a Big Bang series unico bi-retrograde chronograph, to be precise—is a first for Hublot, which has never produced a watch with those features.

Hublot chairman Jean-Claude Biver said Guangzhou Evergrande's spirit of innovation is "very much the shared value" between the two parties, and that the cooperation will "inject new energy to Chinese football”. At the same time, Marcello Lippi, the head coach for Guangzhou Evergrande, is also the brand's new ambassador.

To pay homage to the 2014 FIFA World Cup, the chronograph's second and minute hands move from left to right in a circular arc of 45 minutes—one half of a football match, with an area for 15-minutes of added time, up to 60 minutes. 

The watch dial also bears the national colors of Brazil: yellow and green, in reference to the host country of the world cup.

 

Source:
Campaign Asia

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