Jenny Chan 陳詠欣
May 28, 2014

Hublot makes FIFA-themed watch, sponsors Guangzhou Evergrande

BEIJING - Swiss luxury watchmaker Hublot has unveiled an official watch for the FIFA World Cup, in the yellow and green colours of host nation Brazil, while also putting its brand behind Chinese team Guangzhou Evergrande.

Hublot makes FIFA-themed watch, sponsors Guangzhou Evergrande

The official watch—a Big Bang series unico bi-retrograde chronograph, to be precise—is a first for Hublot, which has never produced a watch with those features.

Hublot chairman Jean-Claude Biver said Guangzhou Evergrande's spirit of innovation is "very much the shared value" between the two parties, and that the cooperation will "inject new energy to Chinese football”. At the same time, Marcello Lippi, the head coach for Guangzhou Evergrande, is also the brand's new ambassador.

To pay homage to the 2014 FIFA World Cup, the chronograph's second and minute hands move from left to right in a circular arc of 45 minutes—one half of a football match, with an area for 15-minutes of added time, up to 60 minutes. 

The watch dial also bears the national colors of Brazil: yellow and green, in reference to the host country of the world cup.

 

Related Articles

Just Published

5 hours ago

All of STB’s multi-faceted marketing initiatives so far

Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.

6 hours ago

Beautiful swan conveys an ugly truth about plastic ...

The Works used 10,000 plastic bottles to build the 5-meter-tall sculpture to draw attention to the launch of a recycling program.

6 hours ago

Shopee launches partner program for five media agencies

Shopee to provide training and technical support to five major media agencies in hopes of "elevating the standards" of ecommerce marketing in the long-term.

7 hours ago

TikTok spotlights Australia's creators in major ...

Several Aussies who have built big followings feature in the 'It starts on TikTok' campaign, by brand-experience agency Akcelo.