Ad Nut
Jun 9, 2015

HTC makes most of FC Barcelona win through Vine

From Europe: Vine videos for HTC by Burst

HTC makes most of FC Barcelona win through Vine

As reported by Ad Nut's UK colleagues, HTC promoted its One M9 handset by commissioning Burst, a short-form social video production company, to recreate goal highlights from actual matches in the recent Champions League semi-finals and final—only with handsets playing the roles of the footballers. The brand said the work, "exceeded all our expectations" and added that short-form video will be a key part of its global engagement strategy "for 2015 and beyond."

 

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