From Europe: Vine videos for HTC by Burst
As reported by Ad Nut's UK colleagues, HTC promoted its One M9 handset by commissioning Burst, a short-form social video production company, to recreate goal highlights from actual matches in the recent Champions League semi-finals and final—only with handsets playing the roles of the footballers. The brand said the work, "exceeded all our expectations" and added that short-form video will be a key part of its global engagement strategy "for 2015 and beyond."
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