Kim Benjamin
Jan 10, 2018

How to leverage social media influencers

An influencer brings an automatic social following and a dedicated network of fans to an event.

An influencer brings an automatic social following and a dedicated network of fans to an eventand if an influencer loves what they see, they won’t hold back on spreading the word.

“Although free mentions aren’t guaranteed, and some influencers charge cold, hard cash, the positivity and interest generated for the event is more valuable than one would expect,” says Charmaine Wong, business development manager at BCD Meetings Events.

“Work...

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