Kim Benjamin
Jan 10, 2018

How to leverage social media influencers

An influencer brings an automatic social following and a dedicated network of fans to an event.

An influencer brings an automatic social following and a dedicated network of fans to an eventand if an influencer loves what they see, they won’t hold back on spreading the word.

“Although free mentions aren’t guaranteed, and some influencers charge cold, hard cash, the positivity and interest generated for the event is more valuable than one would expect,” says Charmaine Wong, business development manager at BCD Meetings Events.

“Work...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for CEI Bulletins

Related Articles

Just Published

Premium
#MeToo: Mitali Srivastava files defamation suit against Utopeia
Premium
6 hours ago

#MeToo: Mitali Srivastava files defamation suit ...

Srivastava Hough had recently resigned from the agency.

Premium
Nissan's Ghosn scandal: The brand impact
Premium
10 hours ago

Nissan's Ghosn scandal: The brand impact

The shock arrest of the leader widely credited with leading a turnaround is unlikely to do much long-term damage and may even be an opportunity, according to experts contacted by Campaign.