Staff Reporters
Sep 24, 2019

How Mondelez and Silverpush snared Spider-Man fans for Oreo

CASE STUDY: Contextual targeting of people watching any kind of Spider-Man content achieved an impressive sales increase in a Southeast Asia campaign.

Background and objective

Mondelēz International aimed to increase brand engagement and sales of Oreo across several markets in Southeast Asia by building a campaign around the release of Spider-Man Far From Home, thanks to a partnership with Marvel.

The company also aimed to take advantage of the rapid and exponential rise of video consumption across Southeast Asia.

Finally, Mondelēz decided to adopt a softer and unintrusive approach...

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