When events become more intelligent, it takes the guesswork out of attendee preferences. By tracking delegate data points throughout the lifecycle of an event and visualising attendee footprints, planners can get a clearer picture of what engages delegates and what they want from the event.
Will Kataria, director of sales, APAC at Cvent gives us the lowdown on the tech.
What exactly is live attendee tracking
It uses technology...
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