David Blecken
May 19, 2017

How excessive pitching fuels inefficiency in Japan’s ad industry

A bit of restraint and longer-term thinking among clients could help fix advertising’s work-life balance problem.

Don't waste it.

At the height of last year’s heated discussions around work-life balance in Japan, many were quick to blame advertising agencies for making unreasonable demands on their staff. While that was understandable, less time was spent analysing the reasons for those demands. They have as much if not more to do with clients as with unhealthy agency culture.

A major contributor to long working hours, and in some cases staff burnout, is excessive pitching. According to...

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