Hong Kong registers US$30 million in Q1 online ad spend : Google

According to Nielsen Research’s Online Ad Relevance report, the number of brands that utilise internet as a marketing tool in Q1 rose to 4,300 from 1,200 last year.

Ann Wang, head of AdSense for Google Greater China and Korea, leads the research. The team has observed "a general shift in the advertising industry" from a predominantly 'media buy' landscape to one that is ‘audience buy’.

Advertising models is becoming more consumer-focused with display ads, mobile ads and advertising in social media. Digital ad tools like share, edit and update ad models is a growing area which involves interaction between marketers and consumers.

In terms of Google itself, display advertising has recorded a double-digit growth in Greater China in Q1.

“AdSense covers 73 per cent of worldwide internet users and with more than one million partners and advertisers globally, we aim to continue our efforts in opening up the ecosystem and allowing more people to join this dynamic market,” said Wang.