Sylvain Lierre
Oct 20, 2015

Hong Kong, Chinese gardens and omnichannel marketing

Hong Kong has everything it takes to become the world’s beacon for omnichannel. But the city’s marketers will need a shift in mindset to re-examine how they handle the digital journey and connect it to their unique retail landscape.

Sylvain Lierre

Hong Kong is bursting with energy around digital. It’s got a hyper connected population and a vivid startup scene. And I haven't had a single conversation since I arrived that did not stress the importance of digital in propelling Hong Kong’s economy forward.

Yet I am also hearing lots of brand CMOs and agency CEOs tell me that this market is still immature when it comes to digital marketing.

E-commerce...

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